A serial entrepreneur, Jeff’s career has spanned multiple industries including consumer tech, B2B OEM, cellular, waste management, and water and energy efficiency.  He thrives in realm of crafting innovations others thought were unattainable. To Jeff, obstacles are merely catalysts for innovation—he, and the teams he assembles, have a proven track record of success developing the pieces to solve nearly any puzzle. With a formal education in finance and accounting, combined with adept problem-solving skills, he’s taken many ideas and built product lines and companies around them. 

Possessing a hunger for fitness and active learning, Jeff carries a trail of personal pursuits in his wake. As an aviator, sailor, and competitive athlete, he is always pushing himself to grow and experience more. Whether it’s with his own children or others, one of Jeff’s greatest joys is mentoring young adults and helping them develop an insatiable passion to persevere.

With a background in design and marketing for consumer products, Debra brought her creative energy and organizational expertise to Beach Bags from the very beginning. Her love for the outdoors and Lake Powell made the transition a natural fit, and she thrives in managing scheduling, operations, and technology, ensuring both customers and crews stay connected and supported.

During the off-season, Debra enjoys her home in Scottsdale with her husband and business partner, Jeff, and their beloved pointers, spending time on the trails with friends. A lifelong cyclist, being on a bike is her happy place as well as active international travel including sailing.Together, she and Jeff have raised three kids, with Lake Powell playing a central role in their family’s memories. Sharing the lake experience with family, friends, and the next generation has been incredibly rewarding—a tradition she continues to cherish.

Troy took his first Lake Powell houseboating adventure in 1999 and was hooked. It’s been warm summer nights on the top deck, sand in the sheets, cracked feet, a little too much sun, movies, surfing, wave running, laughing with family, and catching fish, as well as a new friends, ever since. He's deeply drawn to everything Powell is and has been, and raised his family on her emerald waters and within her secluded canyons.

As a Co-Founder of Beach Bags, Troy uses his entrepreneurial track record of success in business development, product development, and marketing to compliment Jeff and Debra’s expertise. They've been friends and partners in other businesses for more than 20 years. In Beach Bags he appreciates the strengthening of bonds forged as they continually endeavor to persevere.

When not at Powell you’ll find Troy on his bikes or the trail spending time with his daughters, Jennifer, and their Minni Aussies, Huck and Tillie.

Lisa joined Beach Bags in 2024, bringing a passion for organization, efficiency, and ensuring every day runs smoothly —right down to the end-of-day ice cream for the crew. With a diverse background in massage therapy, operations management at Fastenal, and co-founding Lake Powell Guide Services with her husband, expert fisherman Jesse, Lisa thrives in roles that blend logistics, leadership, and customer service.

A fourth-generation Montana native, Lisa grew up in a resort town at the base of the Beartooth Mountains, where her love for the outdoors and adventure was ingrained early on. Now calling Page home, she has a deep appreciation for the region's natural beauty, wildlife, and recreational opportunities, making her a perfect fit for the Beach Bags team.

Whether supporting operations, fine-tuning efficiencies, or ensuring seamless experiences for both customers and crew, Lisa is dedicated to making every adventure on Lake Powell a memorable one.

After years in the corporate world as a Director of Finance and Administration for a multi-state company and Vice President for a national company, LauraJo sought to slow down and create a more balanced life. She found the perfect space at Beach Bags, joining the team in 2024, where she brings her expertise while working alongside an amazing team.

Beyond the numbers, after raising five children, LauraJo finds joy in spending time with her husband and embracing life as a grandmother to her ever-growing crew of triplet grandkids, along with three other busy, growing grandsons. She also enjoys exploring Human Design, diving into personal development, and continually expanding her understanding of the world around her.